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New Market


John P. Kowalski, MD
Gwenda Goggin, PA-C
Charles Sparrow, MD

2600 New Market Road                

Richmond, Virginia 23231            

(804) 795-1144

Our Medical Staff

bulletJohn Kowalski, MD
bulletCharles Sparrow, MD
bulletGwenda Goggin, MS, PA-C
bulletAllison L. Ashwood, NP


For your convenience we're open: 

·         8 a.m. to 5 p.m. Mon. Tues. & Thurs.   

·         8 a.m. to 4 p.m. Wed. & Fridays 

·         Closed Sundays & Major Holidays  



On your first visit to our office you will be asked for basic information to establish your medical record and business account. The information we ask for is vital to your care. We ask patients to arrive 15 minutes prior to their appointment so that they can complete the required information. Please bring your current insurance information and notify our office of any changes in name address telephone numbers marital status or place of employment. You will be asked to present to us a form of identification to verify your current address.  


If you should need a physician at a time when the office is closed please call our answering service at (804)764-7734 and they will contact the on-call physician. If the physician does not return your call within 15 minutes place your call again. 


For a life-threatening emergency dial 911.  



Our patients are seen by appointments. We make every effort to keep our appointment schedule. Please understand that not all patients require the same amount of time with the physician and that emergencies do occur so some delays are unavoidable. If you are unable to keep your appointment please notify the office as soon as possible so that we may use this time for another patient In cases of frequent broken appointments in which adequate notice was not given we may be forced to charge a fee or dismiss you from our practice.  


Our charges for services - including office visits and procedures are based upon the severity and complexity of your injury or illness as well as the time spent treating you. Our staff will be glad to discuss our fees with you. Please don't hesitate to inquire about the charges for our services.   Payment is due at the time of service if you are not covered by an insurance plan. For your convenience we offer the following payment options: 

·         Payment in full. 

·         Payment of the portion your insurance will not cover on the day the service is provided such as your co-payment or deductible. 

·         Payment of your balance in full upon receipt of your statement. 

·         We accept most major credit cards cash personal checks and bank debit cards  



If your visit is covered by health insurance we can file your insurance claim if you bring your plans membership card. Please be reminded that your coverage is a contract between you and your insurance company and that the ultimate responsibility for payment to New Market Medical Center lies with the patient. Co-payments If your policy involves a co-payment the amount of co-payment must be made at the time of service or you will need to reschedule your appointment.   


We accept assignment of benefits from Medicare/Medicaid and HMO's. Insurance claim forms will be filed for you with these carriers. It is the patient's responsibility to pay any deductible amounts co-insurance or any other balance left unpaid by your insurance company Medicare patients are responsible for the yearly deductible and 20% of the approved amount only.

Worker's Compensation

As a courtesy to our patients we will file worker's compensation claims. However if the claim is denied unsettled or unpaid within 60 days we will request that you file a personal health insurance claim or pay the charges in full. You should always notify your employer if there is any delay or problem in resolving your worker's comp. claim.


Most prescriptions can be renewed by phone. When you call have your pharmacist's phone number available. For most new prescriptions you will be asked to come in for an office visit. Prescription requests received by 12 noon will be available the same day. Request received after 12 noon will be filled the next day unless it is an emergency. It is our policy to refill controlled substances only during regular office hours.


Referrals are processed on:· Monday through Friday 9 a.m. to 2 p.m.

The physicians are required to approve all referrals.  Please allow 3 to 5 working days for non-urgent referrals. Same day referrals will not be approved if prior authorization was not obtained. Emergencies will be processed within 24 to 48 hours. If you schedule your own appointment please contact our referral coordinator with your appointment information.     Failure to obtain referral authorization may result in your having to pay for the office visit.





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Last modified: April 04, 2004